The Rise Of Social Media As a Major Marketing Tool

Over the past few years, social media has become more and more a part of everyday living. It has made its mark on many aspects of society, connecting people with another, making events come to life, and creating personal profiles for employment, to name a few. Social media has also taken the spotlight in marketing.

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Technology has shown business owners and social media users that it is now possible to launch successful marketing campaigns entirely on social media. With enough preparation, social media marketing can be as effective, if not outright better, than traditional marketing methods.

What does this mean for businesses and social media? It means that social media has now become a major player in marketing. The fees to advertise a brand or a product on social media are minimal compared to budgetary requirements for a short TV spot, or a month on a billboard. And for the sheer number of people these advertisements will reach, social media is a great bargain.

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With hundreds of millions of people logging on to Facebook, Twitter, Instagram, YouTube, and many more social media sites every day, brand exposure won’t ever be a problem. Some businesses have even tied up with bloggers and online influencers to assist their campaigns.

Is social media the future of marketing? All evidence points to the affirmative.

Rick Fleshman is an experienced leader and a U.S. Army veteran. He is a heavy player in the marketing industry, utilizing social media to connect with others and to learn the trends. For more about Fleshman, check out this site.

Fine-Tuning Your Network Marketing Plans For Future-Readiness

If modern businesses hope to stay ahead of their competitors as the world advances to the 2020s, they must be in constant touch with online marketing strategies as well as formulate a solid network marketing plan primarily rooted on social media.

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The effects of social media cannot be understated. For one, raising awareness of a brand is best done through sites like Facebook or Instagram as they are free or cheap when compared to other, more traditional marketing and advertising avenues. Given that more and more people spend their time browsing through social media feeds, the power of such a campaign is most effective, especially for startups.

Results from search engines must be optimized, if a company is to improve its presence and brand significance, as well as gain more clientele. The premise is that most people do not look past the initial results provided by search engines; having your product or services on the top of search outcomes vastly helps your business. Investing in search-engine optimization is the way to go.

Another thing to pay attention to in network marketing is a better conversion rate via social media. For example, commenting on and answering basic queries on social media significantly humanizes one’s brand name while improving customer relations. Keep in mind that brand trust is crucial to product loyalty.

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Finally, social marketing need not cost you an arm and a leg. Both local and international marketing are best initiated through social media. Startups on a budget need not spend tons of cash on marketing campaigns as they can benefit from tailormade rates provided by social media sites.

Rick Fleshman is the head of iAM Marketing and Ormeus Global. To keep up with the needs in the marketing industry, he looks to social media to connect with others and study worldwide trends. More on Mr. Fleshman here.